HSBC and the Divorce Debate
HSBC – the world’s local bank – has entered the fray in Malta’s 20-year debate on whether to introduce divorce in this crumbling bastion of Christianity. Roadside billboards and posters on the sides of bus stop shelters have gone up around the island, clearly illustrating which side of the fence this bank is setting up its branches.
Take a look at this photo of their advertising campaign and the signs are there for all to see: two separate sets of keys; the key ring split in two; a divided house with one side reserved for the man and the other for the woman, as in the movie War of the Roses.
Today, this billboard is ostensiblypromoting their home loan scheme. Tomorrow, they may very well be encouraging us to take out a loan in order to pay for divorce proceedings or meet the financial settlement awarded by the court.

